Manchester-based sales and marketing firm Future Generation Marketing have this week attempted to debunk the myths surrounding the millennial generation. The firm is concerned that their predominantly young workforce are being brainwashed about the nature of their generation and want to dispel any current myths in order to prevent their contractors from adhering to the archetype created by elder generations.
Future Generation Marketing has identified a range of negative terms that seem to be thrown around the young professionals of the 21st century. This week Future Generation Marketing has made it his priority to enlighten his workforce on the reasons why these myths are false. The terms have been set out below, with the firm’s critique underneath.
Future Generations Marketing has quoted a range of reports that have looked into generational productivity. CEB, a consulting firm, has been polling 100,000 employees per quarter with the same set of questions on motivation. Within the millennial generation, 59% stated that competition gets them up in the morning, while only 50% of “baby boomers” stated that competition drove them into work. While only a small difference, Future Generation Marketing are certain this disproves any misconceptions facing the millennial generation.
The levels of sensitivity reported in the millennial generation has left them labelled as the “snowflake” generation. Future Generation Marketing has over the past weeks critiqued this position, believing that particularly those in sales and marketing famously have tough skin. They are certain that they are creating through their business development programme the “counter snowflake” generation.
Future Generations strongly believe that contrary to belief, the younger generation of workers show high rates of job retention than those from Generation X. Figures released by the White House Economic board suggest that the average period of stay for a young professional in the 21st century is around 5 years, while Generation X averaged three years. Future Generation Marketing strongly argue that statistics like these disprove misconceptions surrounding their generation.
Throughout the coming month, the firm will be reminding their workforce that the assumptions made by their elders are false. Instead, Future Generation Marketing wants their workforce to look towards the facts rather than the ill-informed opinions of elder generations that he believes are overly critical.